TheMarketingblog

All about StrikeAd, Datapoint , MMA, Cannes Lions, Knowlagent, Mobile Circus,Velti,The International Festival of Creativity,

Datapoint has signed an exclusive sales and marketing agreement throughout Europe with US-based company Knowlagent, to enable contact centre managers to significantly reduce the 54 minutes a day that agents can spend idle.

The partnership combines Datapoint’s Professional Services and 40+ years’ systems integration expertise with Knowlagent’s automated intraday management tool RightTime, enabling managers to improve key performance indicators, reduce costs by moving shrinkage activities and prioritise training and communications.

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The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town. A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity – the premier international advertising event – the week of June 17th-23rd.

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StrikeAd, the London and New York based mobile advertising specialist, today announced that it has been using an alternative tracking system to the controversial UDID based system in use by many in the market. The usage of UDIDs for tracking has recently seen apps being rejected by Apple (unless the app explicitly asks the user to use the UDID).

StrikeAd’s app tracking and attribution solution allows mobile app developers and advertisers to understand comprehensive information about a user’s habits within the app – much like web analytics solutions do – to allow advertisers to bid for the most effective inventory. To comply with current legislation the solution provides users with the knowledge that their information is being collected as well as allowing them to opt-out if they so wish.

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