TheMarketingblog

Business opportunity flagged up : Enter the fast food takeaway market in the UK with Masala 2 Go

“Every one of us spend £51,000 over a lifetime feeding our curry addiction”

Masala 2 Go (M2GO) is a brand new Indian takeaway franchise set to ruffle some feathers in the UK’s take out industry.Visit www.masala2go.co.uk and register your interest

Set up with the intention of redefining the standard of Indian takeaway cuisine in the UK, M2GO will dish out consistently good curries up and the down the UK through a network of franchise outlets. Most importantly however, M2GO is on a mission, the Masala Mission, to make the Chicken Tikka Masala king of takeaways once again! Visit www.masala2go.co.uk and register your interest

At Masala 2 Go, we’re so passionate about the Mighty Masala, we’ve dedicated our new Indiantakeawayfranchise business to the well-loved dish. We aim to reconnect Brits with their first Indian love, the Chicken Tikka Masala (CTM) and prove that Masala can reign supreme once again.

After trawling the UK and experimenting with over 48 different recipe variations for the CTM, we believe we’ve created the ultimate chicken tikka Masala and we can’t wait to share it with you. Guaranteed to send your taste buds into a tizz and leave you smacking your lips in satisfaction, M2GO has set the standard for the masala and now we’re making it our mission to have the nation sample our mouth watering masala!

The masala has fallen on hard times recently, coming second in popularity polls on the nation’s favourite takeaway behind Chinese take-aways, and being knocked off the top spot as the UK’s favourite dish by a stir fry! It’s just not on, we miss the good old days of the masala reign, when we ate through 18 tonnes of chicken tikka masala every week and when 1 in every 7 curries ordered was a CTM and this king among curries was held up at “Britain’s true national dish”!

We know the masala can triumph again to become the nation’s dish of choice. If the curry isn’t cherished by the nation, why is it that 90% of Brits admit to feeling happy and content after a curry? Why then does each and every one of us spend £51,000 over a lifetime feeding our curry addiction and why is it the Indian food industry worth £3 billion in the UK alone if it isn’t loved by the masses?! Despite this overwhelming dedication to the curry, a market leader specialising in Indian takeaway cuisine is yet to emerge… step forward Masala 2 Go!

Indian takeaway cuisine

M2GO is an exciting new franchise brand presenting a unique opportunity for existing fast food franchisees, who may be struggling to expand their current business due to market saturation in key areas, to target these highly sought after areas by getting onboard with the new M2GO franchise. As an existing franchisee already operating in the industry, you’ll have the infrastructure in place to support the launch of a new M2GO outlet.

The opportunity is also open to business people who are looking to break into the takeaway franchise market. The M2GO franchisor has developed a team of people with a wealth of experience and expertise within the takeaway industry who will support the franchisee as they establish their newM2GOstore, helping to minimise financial risk.

As a fresh, new brand, M2GO presents a tremendously exciting business opportunity for those wishing to enter the fast food takeaway market in one or more of the major cities in the UK. M2GO offers the chance for entrepreneurs to get a slice of the takeaway market in a city or area they know well, where they may already have a fast food franchise store, or an area which they’ve wanted to target for some time.

To learn more about M2GO, the franchise system, the Masala Mission and how you can become a part of the latest fast food brand to launch in the UK, visit www.masala2go.co.uk and register your interest.

 

Leave a Comment