Sheba, the cat food brand, has teamed up with Desperate Housewives star Eva Longoria to front a global campaign, marking the first time the brand has used a celebrity face to head up its advertising.
The campaign, created by Abbot Mead Vickers BBDO, is called ‘Follow Your Passion’.
The creative involves Longoria, a known cat lover, “celebrating” and “fuelling” the many passions of cat owners.
The campaign will kick off with a global TV ad which airs from May 2012 and in the UK from summer 2012.
