Advertising campaigns for drink driving are always predictable, but this ad from Fiat with beer is a brilliant take on it. When it comes to raising awareness about drink driving, advertising campaigns can be a little predictable, but this new take on things from Fiat is well worth a close look.
The campaign reaches beer drinkers, makes Fiat look good for thinking about safety and will make people think twice about drink driving whereas the more graphic ads tend to annoy some people.