TheMarketingblog

All about Forward, Communisis, The Garden Marketing, Leighmans and Monetate

Forward, WPP’s multi-channel content and customer publishing agency, has launched its first international office in Shanghai (within WPP’s Kinetic China). The office, which opens this month, offers multi-channel content services to companies in China and potentially to the broader Asia Pacific region.

The opening of this office follows year upon year of double-digit economic growth in China which has armed tens of millions of Chinese consumers, with increasing disposable income and an appetite for luxury goods.  Many brands in the luxury sector ­ such as Chanel, Patek Philippe, Burberry and Gieves & Hawkes ­ have seen a significant rise in demand for their products in China in recent years

  • Communisis, the leading marketing services provider, is pleased to announce today that it has acquired a 49% equity stake in The Garden Marketing Limited (“TGML”) for a cash consideration of £0.4m, with an option to acquire the remaining 51% for about £0.6m. TGML is a full service integrated marketing agency based in London. The company was founded in 1987 and generates annual revenues in the region of £1.0m. TGML specialises in creating lead generation and collateral marketing communications for financial services and technology clients. It delivers print and digital marketing assets, advertising and direct mail campaigns across both consumer and business-to-business channels.
  • Leighmans.com has become the first corporate gift supplier in the North West to offer its customers three dimensional browsing technology and is also distributing a 3D catalogue, complete with the required glasses. The independent promotional marketing supplier, which is currently celebrating its 10th year of trading, has unveiled a number of 3D functions on its website and in its 2012 catalogue. Leighmans website visitors will now be able to use the company’s ‘virtual sample’ tool to gain a three-dimensional view of any product, which can be embossed, printed or engraved with a logo.
  • Monetate, a leader in online marketing technologies, today announced the opening of a London office to service the EMEA (Europe, Middle East and Africa) markets. The operation will be under the leadership of Mike Harris, Monetate’s Vice President, EMEA.    Monetate’s London office will service the entire EMEA region in an effort to keep pace with strong demand for the company’s services in those areas. The expansion is yet another milestone for the rapidly expanding online marketing agility firm, which has achieved exceptional growth since its inception in 2008, including a 2011 yearly revenue increase of 278%.

Question  :  Want your success story featured here?

If that is the case  – you should seriously consider the ‘View from the Top’ plan from theMarketingblog.  “Influential brand profiling and positioning from targeted social media journalism”.Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.

 

Leave a Comment