Creative digital agency, Aqueduct, has designed and built the website for new organisation, London Cancer, a partnership of NHS, academic, charity and cancer specialists dedicated to improving cancer patient outcomes and experience via an Integrated Cancer System.
Adapting similar models developed in the US and elsewhere, and recognised as an international gold standard for cancer care, the new ICSs will be the first of their kind in the UK and bring together all the cancer care providers across the capital and beyond, using their joint resources and expertise to provide the best possible outcome for every patient.
As well as improving survival rates by up to a thousand lives a year, the systems have pledged to drive improvements in patient experience of care in the capital, which lags behind other parts of the country, and widen the scope of cancer research for the benefit of patients. It will be positioned as the up-to-date site for cancer care in north and east London and west Essex, with best practice ambitions both in the UK and globally.
Cancer information provision can be hugely complex.
At a later stage in the development of the website, information will be personalised for relevance for each stage of the cancer journey, with the aim of making London Cancer the benchmark site internationally for providing cancer information, and facilitating contact between patients and their families with cancer medical professionals, and obtaining real-time feedback on services. London Cancer is one of the first organisations to use the latest version of the Umbraco platform.
Charlotte Williams, director at London Cancer said: “Online support and information about cancer is diverse, and for patients has traditionally been led by charities, as the NHS information is incredibly broad and often hard to navigate. No one case is the same as the next and we relished the opportunity to deliver on London Cancer’s objective to be seen as the foremost cancer information provision site and a benchmark for digital best practice in this space.”
London Cancer serves 3.5 million people in north central and north east London and west Essex.