Events : Via.me is the social partner for the Isle of Wight Festival / RadiumOne

RadiumOne makes sharing your festival experience even easier with Via.me

London, UK – June 2012: Via.me, the first social media platform that lets you share and filter pictures, videos, audio and text content across multiple social networks, is the social media partner at this year’s Isle of Wight Festival
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Taking place between the 21st and 24th June, the iconic festival will host show stopping performances from Bruce Springsteen and the E Street Band, Pearl Jam and Tom Petty and the Heartbreakers on its main stage. Via.me will help festival-goers record and share their experiences with their fellow music-lovers as well as friends and family that aren’t at the event.

Via.me makes this especially easy to do because the action is completed in one place – you can share your story in pictures, video and sound through either (or both) your Facebook and Twitter accounts at the touch of a button.

Festival-goers can visit the dedicated Via.me page via.me/IsleofWightFestival for official posts, videos and images as well as behind the scenes footage. They can also follow the antics of others by using the festival hashtag #iowfest on their own social media updates.

Ben Jones

National TV and Radio broadcaster and Main Stage DJ at the Isle of Wight Festival, Ben Jones, comments: “The Isle of Wight festival is an amazing event and a highlight of the year for those lucky enough to attend. With Via.me, ticket holders can far more easily and effectively share their memories from one social media platform. I’ll be keeping the Via.me followers up-to-date with the backstage shenanigans too, so the app will make the event even more exciting by bringing music fans closer to the action.”

Since its launch by RadiumOne earlier this year, Via.me has been described as part social-network, part blogging platform, with a little bit of all the popular elements rolled into one.

Some of Via.Me’s standout features include:

• Photo filters – 17 best-in-class photo filters named after world-class cities (e.g. New York, Rome, Berlin, Vegas, etc.) built into Via.Me app enable users to stylize all their favourite photos
• Most popular content formats – Upload all the most popular content formats; photos, videos, audio and text
• Share across multiple social profiles – Via.Me makes it easy to share across the most popular social networks like Facebook and Twitter – all from the touch of one button
• Intuitive User Interface – The Via.Me app and website have an elegant and intuitive user interface that makes creating, sharing and discovering fun and easy
• Social Publishing Platform – Create and share content across existing social networks without the hassle of managing another social network

Rupert Staines, managing director Europe, RadiumOne comments: “We’re delighted to be the social media partner of one of the UK’s biggest music festivals. The massive boom in smartphones has seen the internet play a significant role in our enjoyment of live events – it means we not only watch them, but are able to participate ourselves and share this experience with others. Via.me is the perfect tool to help us do this.”

To download and install Via.Me, visit the iPhone App Store or visit www.Via.Me.

To see a demo of Via.me, visit: http://vimeo.com/37620867.

More information on RadiumOne can be found at http://www.radiumone.com/

About RadiumOne
RadiumOne is the first online ad network to leverage social data on the Web. Through its unique “social retargeting” feature, RadiumOne enables brands to find consumers who most resemble their current user base and identify users who are most likely to engage with their ads. RadiumOne was founded by Gurbaksh Chahal, who previously started Click Agents and Blue Lithium, two leading ad networks that were sold to ValueClick and Yahoo!, respectively. RadiumOne is based in San Francisco, CA, and was founded in 2010.

About Isle of Wight Festival
The Isle of Wight Festival is known around the globe as one of the hottest dates on the cultural calendar, famed for being a truly remarkable celebration of eclectic music & fun in the sun. Now in its 11th year since its since its reincarnation, the Isle of Wight Festival brings together 55,000 free spirited, music loving festival goers in a simply beautiful setting.