Kevin Vyse: Ambitions for the IOPP’s UK launch
Over 50 brands, including names such as Waitrose, Cath Kidson, Samsung and Harrods, gathered at the Museum of Brands, Packaging and Advertising in Notting Hill to hear plans for the launch of The Institute of Packaging Professionals (IoPP) in the UK.
Established over 75 years ago in the USA, the IoPP is dedicated to creating networking and educational opportunities for all those involved in specifying, developing or deploying packaging. Although it has over 9,000 members in 40 countries, IoPP UK, when it launches on October 4th will be its first formal base outside the US.Kevin Vyse, Director of IoPP UK, commented: “The IoPP is a major global organisation that brings together marketers, designers and packaging specialists, so they can work effectively together. The UK Government will be reluctant to charge people for the waste they throw out (or paying them to recycle it), but if recycling is to be encouraged, a value must be put on it.
Attending the pre-launch event was Arnaud Allard, Packaging Creative Director at Mintel Beauty, who commented: “At last a place where packaging professionals, manufacturers, designers through to retailers and brands can physically meet (not virtually) and exchange thoughts on packaging innovations and issues. The guest speakers provided lots of food for thought and some reminders of the challenges ahead.”
Museum of Brands, Packaging and Advertising
The next IoPP event will be taking place at the Museum of Brands, Packaging and Advertising in Notting Hill 18th September 2012, with speaker Karl McKeever, a world leading retail consultant, who will be discussing the future role of the retail store and the packaging industry’s likely reaction to this positioning.
Kevin Vyse also says: “One of the reasons for running pre-launch events is to speak to the industry and really understand what it needs from us, as we’re determined that the IOPP will operate in a way which best serves UK professionals.”
The IoPP UK will formally launch on October 4th at easyFairs PACKAGING INNOVATIONS.