This week is was announced that the Fordham beer sponsored duo of Zara Dampney and Shauna Mullin have become Team GB’s entry for the 2012 London Olympic Games.
The pair were originally sponsored in January, so it has been a huge bonus to Fordham Beer that the pair have been selected and will help maximise the scope of the brand within the UK over the Olympic Games.
Fordham Brewing Company, an American craft brewery, has been working hard to establish itself in the UK since January, when it launched its three best-performing US beers into the UK market.
Graham Richardson, general manager of Heathwick, said: “We are delighted for Zara and Shauna. There’s going to be a real buzz around Beach Volleyball in London and right across the UK this summer, with the Olympics giving this fresh and exciting sport a high profile.
“That’s the same ethos we’re building around the Fordham range, offering something new and interesting to beer drinkers and making craft beer more accessible to mainstream consumers.”
Shauna Mullin said: “Representing Britain at the Olympics is a dream come true for us.” Zara added: “We’re extremely grateful for Fordham’s support, which has made it possible for us to focus on playing the best volleyball we can.”
To help maximise consumer response, Fordham beer will be making the most of its FO-logo, rebranding its marketing exercises accordingly to push “FOlleyball” during the Games.
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