The new global marketing boss of BlackBerry today attacked the media for being overly negative about the troubled smartphone brand and insisted the much-delayed launch of its new range, now due in January, will be worth it.
“We need to distinguish between the media perception and the consumer perception,” said Frank Boulben, chief marketing officer of parent company Research In Motion, who pointed out that BlackBerry has 78 million subscribers throughout the world and “that number is still growing”.
