TheMarketingblog

John Cleese on creativity and how to cultivate it

There’s a certain generation (or two) that owes its twisted, awkward, scorchingly black sense humour to John Cleese.

He knows a thing or two about wrestling the creative beast, which is the topic Cleese was invited to speak about at last week’s Cannes International Festival of Creativity. Addressing a group of attendees from the Havas Media group, Cleese brought a storytelling flair to the topic of the creative process, something he’s been discussing for decades through his educational video company Video Arts, sharing tales of writing mishaps and lessons learned from leading creative and scientific minds.

Through a series of stories, Cleese spoke of the importance of succumbing to the unconscious mind, two key traits possessed by highly successful creative people, the necessity of allowing for contemplative thinking, and why all of these together result in creative breakthroughs. He touched on the points raised in his much-discussed 1991 lecture, but rounded them out and introduced new ones (plus, this piece won’t take you 36 minutes to read). Here are those stories.

more

Leave a Comment