Marin Software have announced that Stylistpick measures and optimises revenue from Facebook Ads using insight from the Marin Software platform.
Stylistpick is an online fashion accessory website led by a number of celebrity stylists, including Cheryl Cole. With Marin, Stylistpick has already determined a 15% conversion rate for Facebook when viewing it across channels, rather than the 3% identified when looking at it in a silo.
Stylistpick is an online fashion accessory site where well-known stylists pick their favourite pieces and provide tips on how to wear them. To grow subscribers and revenues, Stylistpick sought to scale up their existing Facebook Ad campaigns as well as expand their online advertising program to include paid search and Google Display Network ads. Marin Software was selected to optimise and grow its paid search, social, and display ad campaigns and has dramatically improved visibility of its online advertising campaigns, enabling more effective adjustments to their online marketing strategy and tactics, resulting in an increase in campaign performance.
Marin Software’s ad creative rotation functionality has also helped Stylistpick reduce the effects of ad blindness on Facebook, and Marin’s superior predictive bidding algorithm allowed Stylistpick to optimise Facebook Ads to maximise volume while meeting or exceeding ROI targets. Within the first of month of deploying Marin, Stylistpick experienced a 50 percent increase in click-through rate (CTR) as a result of the platform’s automated keyword bidding capabilities and campaign management functionalities.
“Marin Software is different to many other Facebook advertising management platforms, as they understand that Facebook plays a role further up the sales funnel,” commented Cormac Doyle, Senior Online Marketing Manager, Stylistpick. “The fact you can manage Facebook alongside other channels such as search and display means you can gain an understanding of how Facebook Ads are working as part of your online media mix and not in a silo. Their workflow, campaign management and optimisation features also mean we save a lot of time and gain a greater focus on ROI in a scalable way.”
“Yes, Facebook can be used by advertisers as a direct response medium; however, its greatest value is as a part of an integrated marketing mix,” said Ed Stevenson, Managing Director Global Agencies & International Marin Software. “As shown with Stylistpick, proper measurement and analysis of the influence of Facebook Ads across an entire marketing program reveals advertising on the social media site drives conversions and revenue on other channels further down the sales funnel.”
Resources:
- About Marin Software
- The Search Marketer’s Guide to Facebook Ads
- Marin Software Blog
- Follow Marin Software on Twitter
About Marin Software:
Marin Software provides the leading digital ad management platform. Over 1,500 brands measure, manage, and optimise more than $3.5 billion in annualised ad investments on Marin. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns in more than 160 countries. For more information, please visit: http://www.marinsoftware.co.uk
About StylistPick:
StylistPick, founded in London in 2010, is an entertainment-led fast fashion company that is bringing personalization and curation to fashion eCommerce. StylistPick combines the feel of boutique shopping – excitement, personal advice, discovery – with a subscriptions-based purchasing model, allowing customers to shop for fashion in a new and entertaining way. Partnering with well-known stylists and celebrities, StylistPick presents its customers each month with specially curated selections of shoes, handbags and accessories that are new, interesting and affordable – every product on the site retails for £39.95, shipping included. For more information, visit http://www.stylistpick.com.
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