Who manages your lovely new account? If it’s your lovely new account manager/director/exec beware!
STEP 1 is to front up to the client (if you haven’t beforehand) after you’ve had the contract awarded and the pitch joy/chaos has died down– tell them you’re going to recruit a dedicated person into this new role to manage their account.
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Ask them:
- – What are the key skills and traits they would like present in this new member of your business?
- – What are the main turn-offs or don’ts they would not like to see in a candidate?
- – Ask them how much they’d like to be involved in the recruitment process?
If the client has a hand in choosing the right candidate they’re more likely to be happy with the end result.
STEP 2 is to review the account handler, if you don’t do this already and wait for unhappy comments before reacting shame on you.
If you do review here’s a couple of rules:
- – Review after 4 weeks not 3 months, if you’ve ever been speed dating you’ll know we judge people incredibly quickly; this is true in business too.
- – Only ask what hasn’t been good, the client will most likely tell you the positive anyway, but you don’t need to change that.
- – Listen and react to the required changes giving timelines and senior ownership for changes required..
All about Digital Agency Expert .. They say .. Whether you want to road map your mobile strategy and campaigns, create social media content, increase your email click through, increase conversions, build a new eCommerce platform in fact anything you could possibly want in digital… We can help you find the perfect digital partner
We make it easy and fast for clients to find the perfect digital supplier/agencies across all the digital channels
We have profile agencies by conducting confidential client interviews looking at all aspects of our agencies’ work including Strategic Objectives, Tactical Execution, Measurables, Timescales, Budgets and Account Management.
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