Warburtons has appointed Nestlé UK’s head of chocolate Mark Simester as its new marketing director, replacing Richard Hayes. Simester will take up his role in October.
He has been in his current role at Nestlé for two years. He was previously marketing manager for Nestlé’s kit Kat brand. Simester replaces Richard Hayes, who left in January after five years in the role. He will be based at Warburton’s Bolton headquarters.
As Nestlé’s head of chocolate, Simester headed up the company’s £400m-turnover chocolate business, leading a 16-strong commercial team.