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Omnicom’s digital strategy wobbles as it changes top managers at Organic

Digital is becoming a bit of an issue for the mighty Omnicom; the marcoms giant’s strategy of embedding digital skills in its its mainstream agencies is being questioned and it has just replaced CEO Marita Scarfi with former Wunderman man David Shulman (pictured) as head of Organic in the US, one of its few standalone digital agencies.

On top of that it’s weighing a $600m bid for indie digital conglomerate LBi, a big company by digital standards but not a brand on the scale of the slightly smaller (in financial terms) AKQA which was recently acquired by deadly rival WPP for $540m.

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