Pure Agency has announced the appointment of Femi Omoluabi as UK vice president, as the European agency launches in the UK.
Charged with establishing the agency, Omoluabi – who joins from Manning Gottlieb OMD where he was business development director – will also be responsible for the maintenance and growth of the UK arm and identifying key new business opportunities.
He said: “I’m thrilled to be joining Pure Agency at such an exciting time. Mobile marketing is the fastest growing and most innovative area of marketing at the moment, so the opportunities for expansion in the UK are immense.”
Omoluabi will report to Christophe Leon, agency CEO.