RadiumOne has publically announced the launch of re.Po.st Enterprise – a URL shortening tool that delivers real-time audience targeting. Brand advertisers can use the service to more effectively target and discover new audiences based on the data shared across the open web.
Over the past three months, re.Po.st has been used by brands in the automotive, entertainment, retail (e-commerce) and consumer package goods sectors, helping the brands gain valuable insight from their media campaigns. They can use this data to target those already engage with the brand and then reach out to their friends and family based on their shared online connections. By better targeting those closest aligned to the brand, RadiumOne brings greater scale and relevance to campaigns, resulting in higher conversion rates.
“Given the fact that consumers share and interact with nearly 16 billion pieces of information across the open web every day, URL shortening should be a vital part of any brand’s social strategy, especially since brands are, in effect, publishers in social media,” said Gurbaksh Chahal, CEO of RadiumOne. “A tremendous amount of audience data now sits on the social web, for the first time. re.Po.st unlocks the power of shared links by transforming them into targeted audience segments, enabling brands to monetise and attribute ROI across their social media investments.”
re.Po.st Enterprise offers the same features and data analytics as other URL shorteners, but they key differentiator is that it also allows brands to use these insights to achieve greater scale and relevance from their advertising campaigns. The key features of re.Po.st Enterprise include:
– Real-time active audience expansion and targeting
– Vanity URLs for brands
– API integration to the most popular social media management tools
– Advanced analytics dashboard
– Automated audience segmentation
– 100% free to brands
In addition, RadiumOne will shortly be announcing the availability of a developer programme that encourages developers to devise new ways for brands to make use of the re.Po.st API.
re.Po.st Enterprise is part of RadiumOne’s Dynamic Audience Platform (DAP), which uses its proprietary ShareGraph technology as well as first-party social sharing insights gained through its suite of consumer-facing products (Via.Me, PingMe, Po.st, re.Po.st and Expressions). Through its combination of assets as well as access to over 12 billion RTB ad impressions per day from across the open web, RadiumOne creates real-time advertising on a massive scale for brands looking to reach the best audience for their message.
“Brands need a digital media solutions partner that can not only delivers insights but serves targeted ads to new audiences,” says Chahal. “re.Po.st Enterprise is disrupting the industry by providing the first link shortening product that can move the needle for brands and deliver real ROI across the open web. While other URL shorteners have served their purpose in the past, none have the ability to offer this level of audience insight and targeting potential.”
About RadiumOne, Inc.
RadiumOne is the leader in Social Advertising for the Open Web. RadiumOne’s innovative Dynamic Audience Platform (DAP) harnesses social interaction data to fuel new audience expansion and create unparalleled efficiency and scale. At the core of the RadiumOne DAP is RadiumOne’s patent-pending ShareGraphTM technology and and first-party social products (Via.Me, Po.st and re.Po.st). Leveraging its unique array of assets,
RadiumOne can go beyond traditional targeting methodologies to identify new audience segments across the Open Web. Based in San Francisco, with offices across the US and Europe. RadiumOne was founded by online advertising pioneer Gurbaksh Chahal. To learn more about RadiumOne, please visit http://radiumone.com
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