Rocket Fuel, the company bringing rocket science to online advertising, has today launched Rocket Fuel Benelux, continuing its rapid expansion across Europe.
Dominic Trigg, managing director for Europe, has appointed industry veteran Frederick van Eijk as managing director, to establish and build the business in Belgium, the Netherlands and Luxembourg.
This latest expansion follows the rapid take up of Rocket Fuel’s artificial intelligence advertising solutions in the UK and the launch of Rocket Fuel DACH earlier this year.
Frederick will seek to emulate the company’s European and US success, where the business is listed amongst Forbes’ most promising companies. Rocket Fuel has achieved this acclaim for its exponential growth and its powerful suite of sophisticated solutions that optimise online advertising campaigns in real time.
Frederick has more than 7 years’ experience in online and offline media advertising, and is a renowned expert in digital advertising in the Netherlands. He was previously sales director at one of the largest advertising sales houses in the country, WebAds. Prior to that he spent 4 years working in digital sales for Microsoft Advertising.
Frederick comments: “There is a lot of hype around online advertising effectiveness in Benelux, but I genuinely believe that Rocket Fuel’s product is a ‘one of a kind’. It launches, optimises and localises campaigns in real-time with a degree of speed and accuracy that I have never seen before.
“I am very excited to be working for Rocket Fuel and am confident that we can drive a deep furrow in this market, having already received a very positive response at soft launch.”
Dominic comments: “Rocket Fuel has proven it has one of the most effective solutions on the market across Europe, and I expect our success story to continue as we expand.
“It is testament to our rapid growth and rich prospects that we continue to attract such industry-leading talent as Frederick. I am very excited to welcome him on board.”
The Benelux operation is headquartered in Amsterdam and Frederick is currently building regional sales and account management teams.