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Yahoo, CBS Outdoor, Kellogg’s, EDF, Thomas Cook, Cravendale, Reuters,The Drum Roundup

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Surprise! Yahoo grabs Google’s top woman as new boss, starts today
Market Research – 16/07/2012
CBS Outdoor says advertising space near Olympic venues fully sold to non-Olympic sponsors
Marketing – 16/07/2012
Kellogg’s reveals new £6m Crunchy Nut Cornflakes ad – featuring old tagline
Advertising – 16/07/2012
EDF to use London Eye to run emotional lightshow powered by tweets about London 2012 Olympic Games
Digital – 17/07/2012
Thomas Cook Scheduled Businesses appoints Silverpop to enhance email marketing activity
Advertising – 16/07/2012
Cravendale launches ‘Come Home to Cuppa’ social media campaign with Outside Line
Social Media – 16/07/2012
Ad of the Day: dfs – Sport
Marketing – 16/07/2012
Over £1bn in events budget spend to descend on Scotland as delegates from McDonald’s, Microsoft, Nike & Cisco attend SECC conference
Events – 16/07/2012
Why Reuters ace tweeter (46,000 in all) is bowing out meantime
Media – 16/07/2012
Ocado launches virtual shop in Birmingham
Mobile – 16/07/2012
SelloutSaturday campaign to persuade armchair fans to buy tickets to football matches gains steam
Social Media – 16/07/2012
SimplyBe brings in Label PR to act as press office and raise profile
Public Relations – 16/07/2012
Substrakt help rebrand Victoria Park Primary Academy after achieving academy status
Design – 16/07/2012
Jack Daniel appoints Cirkle to handle PR for Tennessee Honey product launch
Public Relations – 16/07/2012

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