Rubicon’s latest vending machine has enabled the soft drink brand to enjoy huge success in Manchester airport, boosting manufacturer’s claims that it is the UK’s No.1 exotic juice drink.
Using a 19-inch touch screen display that includes high definition images and integrated speakers, the new TV display is capturing the attention of travellers so well it could be a thing of the future seen on all new vending machines.
Speaking about the impact the new Rubicon interactive vending machines are having on customer’s, John Broderick, Managing Director of Manchester Vending says: “Sales of the new Rubicon Stills range have surpassed all expectations since we started selling them at the end of May. We already stocked the Rubicon carbonates range so we expected sales to be good but the volume going through Manchester Airport is unexpected and fantastic!
“All of our machines are positioned in areas with a high dwell time, such as near check in desks or at baggage claim, and we can pre-programme adverts to appear at times of high footfall by checking flight arrival and departure times. The Rubicon advert will be seen 524,760 times during the airport’s summer season.”
Adrian Troy, Head of Marketing at AG Barr comments: “The screening of the TV advert on the new Broderick’s Touch machines is an innovative idea which is already showing positive results. We’re looking forward to watching Rubicon sales grow even further.”
In recent years Rubicon has achieved huge success in the UK, with its tropical flavour soft drinks appealing to a previously untapped market, giving consumers more choice and a unique bunch of flavours outside of the norm.
To help celebrate its roots of the exotic, Rubicon is running a competition called ‘Catch and Win’ between now and the 9th September, a cricket-themed promo offering weekly prizes of a Sky Sports HD subscription and a 42″ HDTV. Watch out for special promotional packs of Rubicon for more details.