Via Will and Guy’s Humour Site – Wine Awards?
Have you ever browsed a restaurants wine list and been impressed by a stamp of approval such as: ‘Wine Spectator Award of Excellence’?
Well, the Wine Trials author Robin Goldstein, tried an experiment, he submitted a fake wine list from a fake restaurant for the Wine Spectator’s Award. Moreover all the wines added to his ‘Reserva’ list were dire, only one was above a rating of 80. Normally wines on the ‘Reserva’ list would rate over 95.
Goldstein’s aim was to test the relationship between actual value and consumers’ perceived value. It transpires that any restaurant the pays the $250 fee can get an award.
Will and Guy wonder just how much of this skulduggery goes on with ‘Awards’.
