TheMarketingblog

Rock ‘n Roll / “Sexy athletic women under the spell of the Axe Effect” (two videos)

AXE (Lynx)brings their advertising back to where it was prior to the shift we saw with The Fear NO Susan Glenn spot that featured Kiefer Sutherland, with sexy athletic women doing Hurdles in the street and throwing a Shot Put ball through a window before pole vaulting in the Axe wearing guys room, or as Axe defines them: “Hot Putt” and “High Street Hurdles”.

Click more to see the videos.

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