An expert guide to exhibition QR codes

Quick Response Codes (QR Codes) are increasing in popularity across the UK and more and more business sectors are taking advantage of the new platform. Many people may not know exactly what they are, what they do and how they can benefit your business but fundamentally it is a trademark type of bar code.

Here is an expert guide on QR Codes and how they can help the display and exhibition sector. If you regularly attend expos or events and need a banner or stand to market your brand properly, check out the top tips below.

What are QR Codes?

First invented for the automotive industry in Japan in 1994, the two-dimensional barcode essentially allows consumers to scan it with their smartphone and receive some kind of advertisement directly to the phone via a webpage. They are used by a vast array of businesses on billboards and banner stands to advertise a product or service to audiences and they are an innovative marketing tool.

You may have seen them on the back of books/magazines, in retail stores, on greeting cards or in museums- they are little black and white squares. Japan and America are currently the front leaders in QR codes in comparison to other countries. The amount of data that can be stored in the QR Code symbol depends on the data type and version.

Advantages

In such a technologically advanced society, it is more important now than ever to jump on board the band wagon. The smartphone is a crucial part of many consumers’ day-to-day lives and people are depending on it for everything including information, entertainment and communication.

There has been a dramatic rise in the number of people using mobiles and QR Codes. According to ComScore, 14 million American mobile users scanned a QR code in June 2011 which equates to 6% of all mobile device users.

In order for your business to compete in such a competitive crowd; you need to take advantage of the promotional technique.

• Advertise your latest special offers
• Direct them to your social networking page to interact and engage
• Show your new product or service in action
• Quick and effortless access to your business’s website
• Increases conversion rate
• Boost customer loyalty schemes
• Show ad creativity

How are they used in Exhibition Displays?

QR Codes can be used on graphics, pop up display stands, banner stands and further exhibition solutions. They allow potential customers to access information effortlessly and it offers interactivity on a personal level.

The codes are taking the marketing world by storm and invading the exhibition show floor simply because they are an easy way for the public to learn more about your work. Thousands of people attend exhibitions on a regular basis so QR Codes can help your firm to stand out from the mass. Engage with your audience, give them the power of self-control and boost your sales.

The world’s first QR code exhibition is taking place later this year at the Royal Horticultural Halls in London in October. So why not add a QR code to your next display and see what they can do for your product?

Bio: This article was written by Displaywizard.co.uk; the specialists in display and exhibition solutions.