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Autoglass® revitalises partnership marketing strategy with new appointment

Autoglass®, the country’s leading vehicle glass repair and replacement specialist, has appointed Paul Napleton as Partnerships Marketing Manager. Napleton has joined the Sales & Marketing team at Autoglass®, where he will oversee business partner marketing across the fleet and lease, insurance and specialist vehicle sectors.

He will be reporting in to Andre May, Autoglass®’ Sales & Marketing Director, whilst Head of Marketing Marta González Zuinaga is on maternity leave.

Napleton brings nearly 13 years’ experience to the role, along with a passion and in-depth knowledge of the auto and insurance industries. Previously Napleton headed up business and brand marketing at The RAC for five years. He was heavily involved in managing and delivering the brand’s strategy and acted as a consultant on numerous high-profile marketing projects including activity with fleets, partners and dealers.

He has also worked as a brand manager at Aviva for nearly six years, where he was responsible for the successful advertising campaigns for Aviva and Norwich Union Direct, including the ‘Quote Me Happy’ campaign.

Andre May comments: “Paul joining the team marks another important appointment for Autoglass®, as we continue to strengthen the marketing division. Having worked at both Aviva and The RAC, he brings a wealth of experience from the auto and insurance sectors, both key areas of growth for Autoglass®. I’m looking forward to working alongside him as we continue to deliver unrivalled service to our fleet and insurance partners.

Napleton added: “With Autoglass® working with eight of the UK’s top ten insurers, I’m thrilled to join a company that prides itself on providing its partners with real peace of mind and added-value. I look forward to developing a partnership marketing strategy that will take these relationships to the next level.”

 

 

1 thought on “Autoglass® revitalises partnership marketing strategy with new appointment”

  1. I recently dealt with auto glass to repair two chips on two different cars. The agent on the phone told me she would book one car in but the second one would have to be checked by the technician as the chip was very small. What she DIDNT tell me was the “booked in” car would be given the wiper offer. but the second car would not as it was not “booked in” Surely the agent should have booked BOTH cars in then BOTH cars would have been entitled to the wiper offer and had the second cars chip been too small then it could just be cancelled.
    The customer service rang me and said :nothing to be done” as the agent thought the chip could be too small it had to be checked. Thats ridiculous.
    How short sighted of this company and terrible customer service. I have a company with numerous cars and vans and will not be using autoglass ever again. Also my second car still is not repaired but then Autoglass could not care less.
    I COULD OFFER SOME VERY VALUBLE ADVICE TO ANDRE MAY and that is, try going to America and see real customer service and how they deal with customer complaints, no way would they have thought its ok to loose a customer for the sake of a pair of wipers.
    I also have a company there so can vouch for that.
    Kathy Kumar
    07801842455

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