“A social revolution is underway. Companies must change the way they market to leverage the increased importance of search and social engagement.
In Revenue Disruption, Phil Fernandez, the Marketo CEO opens the door for the next generation of global leaders as he explains how to harness this revolution to transform businesses.”
—Marc Benioff Chairman and CEO, salesforce.com
Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
We at theMarketingblog were very interested in the chapter of this new book by Phil Fernandez which covered content marketing.
We picked out these important key points ….
Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today’s predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling.
The dysfunctional state of today’s corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century’s revenue battle.