GForces, the UK’s leading web marketing firm in the UK automotive sector, has picked up several prestigious industry accolades, scooping the ‘Best Website’ honour at the Motor Trader Awards and, just days later, ‘Best Web Design for Franchised Dealers’ in the Car Dealer Power awards.
The ‘Best Website’ award was given for the site built and maintained by GForces on behalf of Lookers, the UK’s fifth largest car dealer group, which represents more brands and has more locations than any other UK dealer. GForces also had several products highly commended. The awards ceremony was organised by leading industry magazine Motor Trader and compered by Jake Humphrey, presenter of the BBC’s F1 coverage.
The web specialists then went on to pick up the ‘Best Web Design for Franchised Dealers’ award from Car Dealer magazine, which they received from ITV presenter and used car sales guru, Mike Brewer.
These latest award wins help cement GForces’ status as the leading company in its field, having previously won various awards from other automotive trade publications, most notably the AM award for ‘Best Website’, and Car Dealer awards for ‘Independent Dealer Website of the Year’ and ‘Multi Franchise Dealer Website of the Year’.
Lookers Group Managing Director, Andy Bruce, commented, “Quite simply, our website is one of the largest and most complex in the industry. For it to remain so clear, concise, usable and effective at marketing the Lookers brand online, it demonstrates the huge efforts and abilities of GForces, and the quality of our collaboration with them. As a company, they continually push the boundaries of online automotive marketing, in-turn, prompting us to do likewise. They are a real asset as a partner to our business.”
Tim Smith, GForces Commercial Director, commented, “It’s always good to see our efforts rewarded. What we produce as a company is testament to our staff, who strive to deliver true innovation in digital marketing and deliver the highest quality of service to our clients. We’re proud of just how talented GForces’ team is.”
GForces, which works with more of the UK’s leading car dealers than any rival, focuses on making the internet more profitable for its clients. The company, now 150 strong, continues to grow, increasing its capabilities and expanding its segment-leading product range.
