Dark Knight Rises (44%), Prometheus (18%) and Avengers Assemble (16%) had the most film-related page views on youth-focused websites
- Film news (29%), reviews (26%) are most popular types of film content viewed online. Trailers and clips each account for just 10%
- Reviews (27%), news (23%) and trailers (18%) are the most popular types of film content shared online
The Dark Knight Rises, Prometheus and The Avengers had the most page views amongst youth-focused websites in the first half of 2012 according to new figures released by youth entertainment content experts’ w00t! Media.
The Dark Knight Rises accounted for 44 percent of all film related web pages viewed across a collection of youth sites. This was followed by Ridley Scott’s ‘Alien-prequel’ Prometheus (18 percent) and Marvel Avengers Assemble (16 percent) which features Iron Man, Captain America and The Hulk.
Type of film content consumed and shared online
Film news (29 percent) and reviews (26 percent) are the most popular types of film content viewed on youth websites followed by plot spoilers (13 percent) and photos (12 percent). Surprisingly for film content, words and images are much more popular than video content – trailers and film clips each account for just 10 percent of film pages viewed on youth-focused websites (see Chart 1).
Reviews are the most likely film content to be shared – accounting for 27 percent of shared film content – followed by news (23 percent), trailers (18 percent), film clips and photos (both 13 percent). Film fans are a considerate bunch online – only 6 percent of shared content is a plot spoiler (see Chart 1).
w00t! Media’s Dan McDevitt: “Film content is a great way of engaging young Brits who watch about 80 of them per year. Entertainment content and youth audiences go hand in hand but it’s very important that, if advertisers want to use it as a way of reaching this group online, they understand exactly how youth and young adults actually consume film and entertainment content.”