TheMarketingblog

Marketing Nuggets : Beyond, Content and Motion, Cognito, Teradata

Beyond, the digital agency Next Fifteen Communications Group established in August 2010, has acquired award-winning UK social engagement agency Content and Motion (C&M) for an undisclosed amount. The acquisition will round out Beyond’s services capability as a new style of socially driven creative digital agency. C&M will immediately become Beyond’s Social Acquisition and Engagement team and be integrated into the company’s global service offering.

The C&M team is headed by founder and industry specialist Roger Warner, and works with global clients such as TomTom, Expedia, EMC and the RSPCA. Warner will join the board of Beyond with responsibility for its Social Acquisition and Engagement team and Beyond’s global marketing, and will report into CEO David Hargreaves.

Cognito, a full-service public relations and marketing agency specializing in financial services, announces today that it has been selected to receive the Gold Award for Boutique Agency of the Year in the 2012 Bulldog Stars of PR Awards.

“We are pleased to receive this award from Bulldog Reporter, a respected communication trade outlet, and have our name listed alongside some of the most prominent agencies in the PR and marketing field,” states Tom Coombes, CEO and Founder of Cognito. “This award, along with several other recent distinctions, recognizes our leadership in the financial services space, stellar client and employee retention, hard work and dedication.”

Big Data analytics powerhouse Teradata is providing business value to organizations in the rising digital media and e-commerce space, adding to its solid base of major online retailers, specialty services, entertainment and auction sites.

Online companies like cars.com and Groupon have just signed up, and 30 of the biggest online names are already Teradata customers; Electronic Arts, Gilt Groupe, GoDaddy.com, Netflix, Overstock.com, and more. Simon Zhang, Director of Business Analytics at LinkedIn, will share insights from data-driven campaigns in a webinar Tuesday, August 28, open to the public by registering here. LinkedIn is the world’s largest professional network on the Internet, currently with more than 175 million members.

 

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