Performance Horizon Group (PHG), a leading provider of performance marketing technology, has been appointed by full service performance-based digital agency iProsperMedia to effectively manage its clients’ affiliates.
iProsperMedia, a London-based digital agency that specialises in the promotion and marketing of savings and investment products, will be working with PHG to bolster its offering to a number of its clients
PHG’s ExactView technology is being used by iProsperMedia to enable tracking, reporting, managing and optimising performance partner relationships regardless of channel or device, such as affiliate and lead generation.
Joe HQ Luong, managing director at iProsperMedia commented: “Our clients are some of the UK’s leading saving and investment companies, marketing and selling products through multiple channels, therefore it’s important to provide an effective management and reporting solution that will give us access to data, in real-time. We have been effectively managing and reporting on our clients’ affiliate marketing campaigns for years, and Performance Horizon Group has provided us with the software to improve campaign capability and ROI. So far the feedback from our clients has been outstanding and we look forward to a long and prosperous relationship with PHG.”
Matt Bailey, commercial director at PHG, said: “iProsperMedia has many high profile clients and we are delighted to be given the opportunity to show how ExactView can provide a resilient performance marketing solution. The majority of the team at PHG are from an affiliate background and so we understand all aspects and frustrations when it comes to managing partners. The financial market requires robust affiliate management with savings and investment businesses working with a number of different channels. ExactView will enable iProsperMedia’s clients to have more control, quicker reporting and the ability to gauge the best performing partners, which can in turn improve efficiency.”
ExactView is currently being used by over 50 brands in 25 countries. PHG has offices in North East England, London, Sydney, New York and on the West Coast of the United States.
For further information about PHG visit www.performancehorizon.com.
