TheMarketingblog

QR codes get social with latest NeoReader upgrade

NeoMedia Technologies, Inc. (OTC BB: NEOM), the pioneer in global mobile barcode management solutions, today announced a series of new features for its mobile barcode reader application, NeoReader®, including social media  integration with Facebook and Twitter, in-app browsing, and newly enhanced barcode scanning capabilities.

More people are now opting to connect via social media channels, rather than using traditional channels. The latest NeoReader updates will enable consumers to share even more information with their online networks. In addition, users will now be able share the NeoReader application itself, encouraging their friends to download and try it out for themselves.

“We continue to work to enhance NeoReader to provide added features to our users and provide functionality which mirrors our customers behaviors,” said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc. “Combining mobile and social media is hot and these new enhancements help communicate your scanning activity to your networks more effectively and instantaneously.”

NeoReader is currently installed on approximately 25 million devices and is available free to download from all major app stores including Apple App Store™, Google Play™, Nokia Ovi Store, BlackBerry App World™ and Windows® Marketplace.

 

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