Cafédirect, one of the UK’s fastest growing coffee brands, has rebranded its entire range of tea, coffee and cocoa packaging to drive consumer demand. In addition, all digital channels and POS have been completely redesigned to bring the new look to life.
The rebrand is being supported by a major advertising campaign launching on 1 October 2012 and continues to the end of the year. It is expected to reach up to 7 million consumers micro targeted through the use of innovative new digital advertising technology. A 30 second film will feature across online video platforms, the Guardian food and drink network and Facebook. Watch the video.