ADTECH is set to launch an important new feature at this year‘s ad:tech London event.
“ADTECH Real-Time Bidding” (RTB) will supplement classic ad serving with the dynamic selling of inventory. Unlike existing services available, ADTECH is combining its readily available and fast ad server with its own RTB solution that complies with the Internet Advertising Bureau‘s (IAB) OpenRTB standard.
“This new feature is an important milestone for the company and for the ad market. It fits in perfectly with our strategy to provide publishers and advertisers with all of the technology they need to manage their digital ad campaigns from a single ad server,” says Erhard Neumann , CEO of ADTECH. He continues:
“We have been contributing to the digital marketing success of our customers for many years by supporting their growth and ambitions with new tools, solid customer service and lots of ideas. We’re really excited to see what they’re going to make of this development and added resource.”
In addition to the new RTB feature, ADTECH is also announcing the following key developments at the dmexco (Cologne) and ad:tech London event:
A new forecasting and reserving tool – IMS Pro from ADTECH
This will enable publishers and marketers to check the availability of their advertising inventory in real time. By waiving factor calculations for all targets, the forecasts provide precise information. IMS Pro makes detailed forecasts with unlimited combinations of targeting criteria and key values, as well as for data from 3rd party targeting service providers.
Support (through ADTECH‘s Mobile SDK) for the Windows Phonein addition to iOS and Android
With Mobile SDK, publishers/marketers can bring adverts into their apps. Rich media support (MRAID), in-stream video advertising as per the IAB “VAST” standard and mediation are included.
An ad server-independent rich media solution – ADTECH Canvas
With ADTECH Canvas, ADTECH is offering a standalone rich media tool that can work alongside any ad server. This open version of the tool is particularly aimed at agencies that specialise in creating rich media ads for web and mobile.
ADTECH will show its new products in Europe at dmexco in Cologne/Germany, hall 8, # C26-C28, and at ad:tech London/UK, Stand 205.
ADTECH, a leading international provider of ad serving technology and part of the AOL Advertising.com Group, today announced that it has appointed its former Head of Global CRM Suhela Gremmel to take charge of operations in the UK and Ireland. As Managing Director, Gremmel will be responsible for the sales, CRM and customer service divisions.
Erhard Neumann, CEO of ADTECH, said: “We are delighted to be able to fill management positions at ADTECH with experienced employees. Suhela is a true professional with a solid track record of success behind her. Her work with the global CRM team, her strong commitment and her interdisciplinary experience were significant factors in her appointment as Managing Director.”
He continued: “This decision sends a clear message to our customers and partners, but also to our own employees – that we are 100 percent committed to providing the very best level of service, support and technology. Having Suhela at the helm will ensure this continues to be the case, whilst we further develop our market position in the United Kingdom and Ireland.”
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
