Leeds based sports, leisure and experiential agency Banana Kick was challenged by Asda to develop an in-store activation campaign as the main national fund raiser in 2012 for their Tickled Pink campaign. The campaign benefits two breast cancer charities – Breast Cancer Care and Breast Cancer Campaign. Now in its 16th year, the campaign has raised over £29 million.
The agency’s solution was Tickled Pink Bingo. This fun and inclusive campaign will run nationally in over 550Asda stores from the 17th September until 2nd November with customers invited to give a donation for a specially produced Tickled Pink Bingo dabber. They will also receive a free bingo card to be played in-store with the chance of winning one of over 1,000 great prizes, including a pinkMini.
A million dabbers and bingo cards have been produced and the campaign will be supported by in-store POS, online activity, PR and will feature in the Asda Magazine. The campaign was launched to Asda staff at a Bingo Event held at Asda House, featuring Keith Chegwin.
The campaign is hoping to deliver as much as £700,000 to the charities.
Holly Davies, the National Charity Partnership Manager at Asda said “When Banana Kick suggested Tickled Pink Bingo, we thought it was an exciting and fun opportunity to give our Community Life Champions, who deliver our fund raising activity in-store, a single and effective driver to deliver fund raising for Tickled Pink in 2012.”
Richard Flaherty, Client Services Director at Banana Kick said “We have worked hard alongside Asda to create a fun and exciting concept with a mechanic that is simple and easy to deliver, while giving the customer the thrill of a true bingo experience. We believe that Tickled Pink Bingo will be a huge success in driving fund raising activity this year.”
For more information on the campaign please contact Jamie Ferguson at Banana Kick on 
0113 200 6316.