We at theMarketingblog are going to be finding out the views of Mike Peralta, President of AudienceScience next week in a special five questions interview.
We would like to get your input. Have you any thoughts or ideas on these statements …
- How valid is the current concern that brands are having their online ads misplaced and aren’t being told where their ads are running. Is it widespread, who’s to blame, what’s the risk, is it happening in the US and what’s the view there.
- Online data – there’s an awful lot of it out there but neither seller nor buyer seems to understand its value and true potential. Data is undersold, under-utilised and despite huge technology advances isn’t used to add value to campaign performance when it so easily could.
Finally do you want us to ask Mike a question?
Will Corry 01784 434 412 will@themarketingblog.co.uk