It’s hard to get noticed in a crowded field of start-ups. Don’t make it even harder on yourself.
1. Assuming a journalist has the same agenda as you.
If I interview you for an article, we’ll probably make a connection. I’ll seem to like you, and I probably will. While your desire is to get something nice published about your product or company, mine is to please my editors and readers. If our two desires intersect, that’s great for everyone. But don’t assume we have the same goals.
Once, after I’d interviewed an executive for a story she contacted me to ask if its publication could be delayed to a time that was more convenient for her business. I explained that it was in my editor’s hands. “How do we take it back from her?” she asked me. Of the many things wrong with that question, the wrongest was her use of “we” to mean her and me. In my mind, “we” is always me and the publication I’m writing for.
2. Lying to yourself about what is and isn’t newsworthy.
An entrepreneur came up to me at a conference once and asked how he could get his new product in the media. He was certain it belonged in the mainstream press and network news. He couldn’t understand why these outlets wouldn’t give his new product the attention it deserved. The product was a newfangled dog poop scoop.
Some people (you know who you are) deeply believe that the latest version release of their software or launch of a new product line deserves more headlines than Mitt Romney’s comments about the 47%. Get real.
Want to get noticed? Tell a story that’s authentic, relevant and gets results. Find out about the ’12 articles, case studies, success stories plan’ from theMarketingblog. Think BIG – act fast call Will Corry today 01784 434 412 for a chinwag about getting noticed.