City Dressing, the pop up shop and virtual windows specialist, brings websites to windows with “Virtual Retaility,” a new approach to boosting retail business without the cost of bricks and mortar.
“Virtual Retaility” offers a new 24/7 shopping experience to the consumer and freedom from physical overheads and management to the retailer. More details about City Dressing can be found at www.citydressing.co.uk or by contacting Jeremy Rucker at 01249 450 969 for more information.
“It revolutionises the window shopping experience in an extremely innovative, creative and inexpensive way,” said City Dressing director Jeremy Rucker.
“Where Virtual Retaility separates itself from other virtual windows is that our windows incorporate other senses such as sound, smell and touch, offering the experience of choosing goods in an actual shop.
“This enhances the shopping experience that online retailing by itself can’t match. Bringing two or more senses together is a proven way to increase customer spend,” he added.
“This approach eliminates many of the huge costs of opening and operating a bricks and mortar presence in the High Street and Town Centre,” he said, while also allowing companies to market test locations where they might want to set up full service shops.
“Virtual Retaility combines the immediacy of the moment with the flexibility of the web at a fraction of the price,” said Rucker.
“Consumers who pass in front of one of our virtual retail shops will not only be able to feel and hear the brand, product or service being featured, but will also be able to purchase the products there and then by scanning QR codes with their smart phones.”
Technology, more specifically mobile technology, is constantly evolving, making the distance between brand awareness and actual purchase smaller and smaller. Virtual Retaility facilitates this evolution and allows for more growth in terms of store openings and number of locations.
It also encourages a broader range of retailers onto the High Street whilst helping to eliminate the appearance of empty shops.
City Dressing has supplied town centres with interactive light projections, lamp post banners, flagpoles, outdoor freestanding banner systems, city gateways, light installations, building dressing and projection for many years.
It recently moved to Chippenham, Wiltshire, from London, and works with retailers, shopping centres, town centre managers and town teams throughout the UK as well as in Europe.
More details about City Dressing can be found at www.citydressing.co.uk or by contacting Jeremy Rucker at 01249 450 969 for more information.
