Consultancies combine to offer multi-platform support and services to over 100 organisations

CleverTouch, specialist in joined-up marketing, has just announced the acquisition of Pipedream Marketing, a marketing automation (MA) value-added reseller. The deal will result in Europe’s largest independent marketing automation consultancy, serving well over 100 customers.

CleverTouch is the fastest growing MA consultancy in Europe with 120% compound growth since inception, with operations in UK and Switzerland. The acquisition will add a further 45 customers to its 75-strong portfolio.

The agreement will not affect the Pipedream marketing automation customers who will continue to receive training and support from the Pipedream team. Phil Ball, MD of Pipedream Marketing, will move to become Business Director at CleverTouch, focused on delivering marketing automation solutions to European blue chip and mid-market organisations.

“This agreement reinforces the fact that truly effective MA deployments need services and ongoing support as the products evolve,” said Adam Sharp, group MD and founder of CleverTouch. “Pipedream clients will now benefit from the value-added services we provide our customers, as they demand more sophisticated deployments, or connected infrastructures.”

“We have partnered with CleverTouch for a long time and so this agreement is a natural progression to our relationship,” said Phil Ball, MD at Pipedream Marketing. “We are delighted to be merging with such established thought leaders in this space.”

The deal comes just after CleverTouch was awarded Eloqua Gold Partner, further underlining its expertise in MA platforms. The company is also Econsultancy’s partner of choice for delivering MA training courses.

“A significant part of our strategy is to be the largest and best MA consulting partner in Europe, backed up by a group of complementary businesses,” added Sharp. “This merger provides a further step in this direction.”