TheMarketingblog

DOOH : Behind the scenes of this interactive display for Cadbury’s (video)

CherryFlava writes .. This is a pretty impressive body of work done by various agencies to create this interactive display for Cadbury’s.

Watch the video

 

Knowing what it takes to build and develop this kind of magic, we’re impressed the client bought into it and the great work done by all involved. We haven’t see too much of this kind of thing in South Africa, but here’s a wish to marketing gods that clients see real value in this kind of execution and assign more budget to it in future.

It’s not cheap, but the rewards are plain to see.

 

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