éclat Marketing, a B2B technology PR agency based in Surrey, is delighted to announce it has received two gold and two silver awards in the nationwide BestFor PR 2012 awards. The PR agency were granted gold awards for Regional and IT PR and silver for National and Technology PR for its exceptional track record in helping IT companies to build a strong brand and reputation in the UK market.
Following an extensive application process and thorough examination from the judging panel, éclat impressed the judges with its pioneering business model and track record of helping IT companies to position themselves as thought leaders in the competitive technology market place. The agency’s business model is different to those used in most agencies which rely on an hourly payment rate, and uses instead a pioneering ‘Payment-by-Results’ approach which links agency remuneration to tangible results such as media coverage.
Nigel Iskander, Chair of Judges for BestFor PR Awards 2012 said: “When I agreed to judge for this panel I knew I wanted to see agencies of a high calibre, providing exception services to their clients as well as a fantastic ROI and I found this in éclat Marketing. This PR agency not only manages its client’s reputation to a consistently high level, but also ‘puts its money where its mouth is’ by offering a “Payment by Results” business model – where the clients only pay when all targets have been reached. In particular, I was impressed by éclat’s customer stories showing how they had launched IT Security company Trustwave and gained a leading Share of Voice profile in the media in just three months and another case study which demonstrated how it had built and maintained a similar thought leadership position over the course of several years for another hi-tech company, Blue Coat. In my eyes, that is an achievement to be celebrated and why I believe they deserve this award.”
Dianne Canham, Client Services Director and Founder of éclat Marketing said: “On behalf of the team here at éclat, I am honoured to have received this recognition for the work we have done with our clients. Managing our client’s reputation and building their share of voice is something we pride ourselves on, as well as promoting their services to the technology trade press and helping them maximise their sales potential. The awards also represent an endorsement of our “Payment by Results” business model that not only helps our clients reap the benefits from our company’s strong relationships with the press and in depth knowledge of the tech sector but also means that they enjoy a fantastic ROI, helping their businesses to effectively punch above their weight in the media.”
