G2, a top-five global marketing services agency, today announced its participation at ad:tech, one of the world’s most prestigious annual showcases for the digital marketing industry, taking place September 19th in London. Phil White from the agency’s European division – G2 EMEA – will be joining a trio of panelists to debate the crucial industry topic: ‘Moving on from Clicks and Eyeballs’.
Taking place on 19th September at National Hall, Olympia, Phil White, planning director, will be taking to the conference stage on behalf G2 EMEA, to discuss what the idea of ‘return’ should mean and what will it take to shift the industry.
G2 EMEA, having recently commissioned its eCultures study exploring digital habits across Europe, will be taking the opportunity to discuss how to leverage data and insights to create targeted, relevant and effective communication planning.
In addition, Phil will also discuss the importance of being able to understand how brands can influence consumers, what consumers really understand as ‘value’ in their transactions with companies, and how creativity combined with data and insights should be the primary focus for the industry’s future development.
Pietro Leone, CEO, G2 EMEA, commented:
“ad:tech is an incredibly influential platform for digital marketing experts across the international community. The topics Phil will discuss form an integral part of our core ethos here at G2 EMEA. This event provides an excellent opportunity to share the knowledge and insights gained from our recent study which have enabled us to develop an innovative predictive model for consumer behavior and the way they relate to sales. We hope it inspires our peers to perhaps think slightly differently about how they approach subjects such as consumer insights and data and how they incorporate these into their marketing strategies.”
About G2 Worldwide
G2 Worldwide is a global brand activation agency network that helps marketers Maximize Brand CommitmentSM.
Ranked number five among the top global marketing services agencies, G2’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, experiential marketing, promotional marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients.
G2 utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision JourneySM, from consideration to brand selection. The G2 network operates 40 offices in 28 countries, and clients include Adobe, Aetna, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Heineken, Kraft, Procter & Gamble, Pfizer and Volkswagen. G2 is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.
