AGA Rangemaster, the company behind the AGA, Rayburn, Rangemaster and Falcon premium cooker brands, has selected UK digital marketing agency Lakestar Media to create and implement an integrated UK and international search campaign, as the manufacturer aims to target a new breed of tech-savvy, brand-conscious homeowners.
Lakestar Media will work with the iconic cooker manufacturer to improve its website visibility to promote five brands across nine key territories on a global level including the UK, France and Germany.
AGA Rangemaster Group Plc has published details of a resilient performance during the first half of this year, a highlight of which is the European growth that has been achieved by Rangemaster. The strategy of further international expansion is further evidenced by a reciprocal distribution agreement that has been reached with Chinese gas burner technology company Vatti.
AGA Rangemaster’s continued investment in technology has hugely contributed to the company’s international development, recent features being Rangemaster’s superior quality Professional+ 100 FX, and AGA’s iTotal control cooker which can be remotely controlled using a smart phone, tablet or text message, and also has on-off functionality, which together with internal venting means it is equally suitable for city home-owners who may not have previously considered an AGA.
Brand and product awareness
Lakestar Media will execute both search engine optimisation and pay-per-click campaigns across this broader market, which will increase brand and product awareness in multiple countries to achieve the goal of increasing brochure requests, visits to store and ultimately growing sales.
Richard Fozard, Marketing Director at AGA Rangemaster said “After a competitive pitch process we selected Lakestar Media because the team demonstrated extensive experience of creating effective PPC and search engine visibility campaigns both in the UK and internationally. The AGA Rangemaster brands have been globally recognized for decades, and it is this recognition that we now want to expand”.
Neil McKay, CEO at Lakestar Media, commented “AGA Rangemaster is a fantastic global brand, and we are really looking forward to helping the team there achieve their UK and international business goals.”
For more information, please contact Jennifer Adams at Citypress, on 0161 2350 323 or jennifer.adams@citypress.co.uk
