Though Starbucks has not made any official announcement, it seems that LivingSocial’s recent offer in the USA for 50% off a $10 Starbucks virtual gift card may be the best-selling daily deal of all time, and overwhelming proof of the attractions of the right offer, at the right time.
The online offer was for a $10 Starbucks Card eGift for just $5: a no-brainer for students, parents, office workers and anyone else who drinks coffee! And, for those who made the effort to introduce three friends who bought the eGift Card, their own card was free.
The result: a sell-out by 11pm on the first day, and a staggering 1.5 million cards bought!
