NET-A-PORTER, the world’s premier online luxury fashion retailer, today announced the launch of a bespoke multiplatform advertising campaign in partnership with Stella McCartney.
Launching September 19, this unique collaboration between e-tailer and fashion brand is a first of its kind.
Custom-built by the NET-A-PORTER in-house mobile team, this high-impact and dynamic campaign reflects the playful spirit of the Stella McCartney label. Users are encouraged to engage with the campaign imagery via a desktop or the NET-A-PORTER iPad and iPhone shopping apps, all of which have been designed and tailored to fit each platform, thus enabling a seamless experience optimised for each device.
Inspired by the textures and graphic elements featured in Stella McCartney’s winter collection and campaign, the apps are both tactile and intuitive. Users can interact and play with moving Perspex shapes on-screen by simply touching or tilting the device. One tap will take the user to the Stella McCartney product page, allowing them to shop from the campaign. On a desktop, selected images from the campaign will be re-skinned onto the background of the homepage. Upon reload, a new advertising image will appear in a different unit of the homepage exposing more from the Stella McCartney campaign each time.
Tess Macleod-Smith, Vice President Publishing and Media, NET-A-PORTER says, “This is the most exciting bespoke campaign that we have built since the launch of The NET-A-PORTER GROUP Media and Publishing division at the end of January 2012.
Showcasing digital innovation in a luxury space, this campaign underlines our creative and technical strength across multiplatforms as well as the unique position we enjoy as a hybrid media player and e-tailer. We are at the crossroads of four global businesses – fashion, luxury, media and technology – which we believe positions NET-A-PORTER as one of the most dynamic and forward-thinking marketing partners for brands to work with.”
About NET-A-PORTER
NET-A-PORTER was launched in June 2000 and has since successfully established itself as the world’s premier luxury online fashion retailer. Presented in the style of a fashion magazine, NET-A-PORTER features collections from over 350 of the world’s most coveted designers including Chloé, Marc Jacobs, Burberry, Miu Miu, Stella McCartney and many more.
With its acclaimed editorial format, express worldwide shipping to 170 countries (including same-day delivery to London and Manhattan), luxurious packaging and easy returns, NET-A-PORTER offers an unparalleled shopping experience.
About The NET-A-PORTER GROUP Limited
Natalie Massenet and Mark Sebba are respectively Founder and Executive Chairman and CEO of The NET-A-PORTER GROUP Limited. The Group owns NET-A-PORTER.COM, the women’s premier online luxury fashion content and commerce destination, THEOUTNET.COM, the most fashionable fashion outlet, and MRPORTER.COM, the online retail destination