TomTom today announces that Gary Raucher has been appointed Senior Vice President Marketing of TomTom’s consumer business unit.
He will be responsible for managing TomTom’s brand and all consumer-related marketing and communication activities globally. Gary will report to Corinne Vigreux, Managing Director of TomTom’s consumer business.
Gary joins TomTom from Philips where he was Vice President and Head of Brand and Communications within its Consumer Lifestyle division. Nine years with Philips, Gary was responsible for the efficiency and effectiveness of all marketing communication globally. He led the transformation of consumer communications, rejuvenating the brand and developing its “sense and simplicity” brand promise. At Philips, he won 11 Cannes Lions Awards, including two consecutive Grand Prix Awards.
“With Gary on board, we are set to take the TomTom brand and marketing communications to the next level,”said Corinne Vigreux, Managing Director, TomTom. “His track record of developing innovative and effective marketing programmes will be a tremendous asset as we develop our business for future growth. Gary will play a key role at TomTom as we broaden our consumer product portfolio in growing categories.”
Gary started his career with Andersen Consulting, working with FMCG and Pharmaceutical companies. He later worked in brand management for the Quaker Oats Company before joining Philips.
