Online publishers attracted more visitors to their site using content about Twilight star Kristen Stewart than any other celebrity this summer.
Web traffic generator MGID’s Click Factor results for Summer 2012 found that the American actress was the celebrity consumers felt most compelled to click on during the period June 1st to August 31st 2012. At ad:tech London, Director of MGID Nick Marr will be addressing marketers and publishers on “How to use celebrities to drive traffic” at 15:50 on
Wednesday 19th September.
Other stars in the list include Prince Harry, singer Justin Bieber and actress Megan Fox. MGID measures the Click Factor from the Internet user
clicks generated via the MGID widgets that many thousands of online publishers display on their websites. MGID’s widgets have a reach of 120
million people.
