VoucherCodes.co.uk, the UK’s most popular voucher website has launched its first national TV advertising campaign focussed on educating consumers to shop smarter. Watch the adThe advert debuted across 11 major channels on Sunday 23 September, marking out VoucherCodes.co.uk as the first British voucher website to advertise on television.
Created by Cardiff based Wordly Production, the core message of the campaign focuses on the incredible savings shoppers can make on the UK’s biggest brands and the amazing feeling they get when they secure a great deal. Retail partners featured in the commercial include Debenhams, Pizza Hut, Very.co.uk, Lowcostholidays.com, Lovefilm and Buyagift. VoucherCodes.co.uk worked with MNC to manage the media buying strategy for the campaign.
Duncan Jennings, co-founder of VoucherCodes.co.uk comments: “Our first venture onto TV is incredibly exciting for VoucherCodes.co.uk and allows us to introduce both the brand and the concept of smarter shopping with a voucher to a whole new set of consumers. The performance marketing sector has enjoyed a sustained period of growth and sites like ours are now a hugely important part of the retail cycle.
“This is a hugely exciting period for the voucher industry and we’re looking forward to demonstrating VoucherCodes.co.uk’s personality and cementing our position as market leader in this incredibly competitive sector.”
The advert can be viewed at: https://plus.google.com/+vouchercodes/posts/V3fi97D2RrL