Target creates a new shopping experience for the fall season using product placement, celebs and video. See how Kristen Bell, Zachary Abel, and Nia Long promote eCommerce on a truly interactive level: http://bit.ly/RiJ43RTo promote fashion and home items for the fall season, Target in the US will release next week a 12-minute video called “Falling for You” featuring actors Kristen Bell, Zachary Abel, and Nia Long, directed by “Mad Men” director Phil Abraham.
Bell and Abel play two Target employees, whose boss, Long, gives them an assignment to create a campaign for the Target fall collection. Now here’s where you, the consumer, comes in: Items featured in the video will appear on a sidebar on the screen.
Viewers will be able to click on a “heart” icon to purchase the item and on a “share” button to post to social media sites like Facebook and Twitter, according to the retailer.