Cheil UK has appointed Jules Ridley as new business director as part of its ongoing growth strategy.
Ridley, who joins from Archibald Ingall Stretton where she was business development director, will report to Matt Pye, managing director at Cheil UK. Her remit is to drive Cheil UK’s new business push across its advertising, retail, digital, experiential, sponsorship and social specialisms, as well as its integrated offering.
Prior to Archibald Ingall Stretton, Ridley worked at independent agency St Luke’s for four years as account manager and head of new business. Her CV also includes stints at Saatchi & Saatchi and BBH.
Ridley’s appointment is the latest in a raft of senior management hires, and symbolises the agency’s ambitious growth strategy.
Chris Harris, president at Cheil UK, said: “We’ve created a stellar top-level team over the past 18 months and now we’ve got some of the best in the business on board, we’re focusing on growing our client base. Jules will be a real asset in driving these growth plans forward – not only is she a formidable new business director, but she’s a great cultural fit and embodies our unavoidably integrated approach with her own rich background in marketing.”
Integrated offer
Cheil UK is full of experienced professionals and this is a great opportunity to work with an incredibly talented team to drive forward an enviably integrated offer.”
The appointments are part of a global growth strategy by Cheil Worldwide, the Korean network that comprises 53 offices in 28 countries, staffed by 3,000 employees.
Cheil is building a reputation for integrated, innovative campaigns that are effective and award winning – the agency recently won the SXSW Digital campaign of the year accolade. It also enjoyed a stellar performance at this year’s Cannes Lions International Festival of Creativity, winning 12 Lions – 3 Gold, 4 Silver and 5 Bronze, including the first of the Promo & Activation Lions ever awarded for the Samsung Electronics Insight Exhibition. The agency’s work for Tesco Home Plus, brought to the UK this summer at Gatwick Airport, also picked up a Cannes Grand Prix in 2011
