Duracell supported by Energy Saving Trust is encouraging consumers to maximize power use from their batteries, tap into unused resource and reduce energy wastage in the home this Autumn.
It comes after new research has revealed that a one third of alkaline batteries thrown away may still have up to 67 per cent of usable power left inside1. For the first time, Duracell, in collaboration with Battery Compliance Organisations2 and supported by Energy Saving Trust, has been able to determine the amount of unlocked battery power, putting an actual figure on wastage.
Unknown to most, some high drain devices such as a digital camera or an MP3 player, may stop working long before its batteries’ power is used up due to a power default switch inside the device, but this doesn’t mean the battery is dead. These batteries often go on to provide long lasting power in low drain devices such as alarm clocks or TV remotes.
In fact, a typical digital camera might use only 20 per cent of the energy in its batteries leaving a staggering 66 per cent of battery juice to power up a low drain device such as a kid’s toy3.
Duracell Ultra Power is the only battery that offers the unique built-in Powercheck technology. It’s like having x-ray vision, enabling you to see the energy left inside so you can squeeze out all the power. It’s as simple as pressing the white circles on each side of the battery and the gauge will indicate how much power remains.
Leigh Tomlinson, Business Leader for Duracell UK & Ireland said: “Duracell batteries are designed to get high performance out of high-drain devices like digital cameras and out of frequently used devices such as MP3 players, remote control toys and video game controllers. The Powercheck function shows you how much power is left straight away helping maximize power use and reduce wastage.”
Energy Saving Trust is supporting Duracell’s bid to get consumers to maximize power use from their batteries.
Philip Sellwood, Chief Executive at Energy Saving Trust said: “We can all do our bit to save energy and reduce our carbon footprint and at Energy Saving Trust we welcome this opportunity to encourage consumers to use battery power more efficiently.
In partnership with Duracell we have created practical guidance on how this waste of energy can be avoided and how batteries can be used more efficiently in the home.”
To ensure you get the most power and value out of your batteries visit: www.facebook.com/DuracellUK and for energy efficiency tips visit: www.energysavingtrust.org.uk
Watch Duracell’s Second Life Video here: http://www.youtube.com/watch?v=JglYXZgP740