The premise behind Uniqlo’s hashtag campaign was based around the idea that for every mention of the #luckycounter hashtag the price of a selection of their merchandise would become £0.01 cheaper.
This campaign also ran in conjunction with a separate “Lucky Counter” microsite which showcased the 10 items that were being discounted. To encourage more tweets – if a user clicked on one of the pieces of clothing it triggered a pre-written tweet using the #luckycounter hashtag which enabled logged-in Twitter users to tweet straight from the microsite.
This ingenuous idea launched on September 7th sparked a huge amount of buzz online and drove more people into Uniqlo’a stores on September 9th, the day the discounts created by the tweets would be offered.
More about this campaign
Uniqlo, the fashion retailer conducted a twitter hashtag campaign to allow customers to influence the final price of a product through tweeting under the #luckycounter hashtag. With conversations taking place both on Twitter and the dedicated landing page for the campaign, users we’re easily able to engage with the content and physically see where there was saving to be had and how to do it.
